Digital signage advertising has become increasingly popular over the past few years with more and more businesses jumping on the bandwagon. The continued advance of the technology behind digital signage means that signs in Brisbane will soon be far more interactive and personalised for customers, giving businesses a greater opportunity to get ahead of the competition.
Let’s take a look at two of the trends we are seeing in 2017, so that you can position your business for growth over the next few years.
The use of mobile phones to control Brisbane signs is increasing
Over the past few years, smartphones have become an indispensable part of many businesses with employees working remotely, and using iPads during meetings or even on the floor for greater customer engagement. Digital signage advertising however, has been slower than many other industries to realise the benefits offered by using mobile phones, but this is now changing with the trend now leaning towards greater smartphone integration.
This is because the advances in smartphone technology have made programing your digital signage on the fly a reality and it has become quite easy to change your digital signage advertising using your smartphone. For example, you can promote a family friendly product when parents hit the shops after picking their kids up from school or promote a flash sale for the next 10 minutes on a slow selling product – all using your smartphone while you are dealing with customers on the floor.
There is greater consolidation within the digital signage industry
With the acquisition of Scala by STRATACACHE in late 2015, the scene was set for greater consolidation within the industry. Big businesses that focus on digital signage, media distribution and enterprise video technologies are starting to grow and expand their own offerings by obtaining the majority control of smaller channels.
This type of acquisition is not new, but for Brisbane signs it means that there will be greater resources and solutions on the market, due to the consolidation of these enterprise level suppliers.
All of this means that the future of digital signage advertising looks bright and customers are set to benefit from not only the growth in technology, but also from the expertise of big players in the market space.
Why not get a commercial signage quote today and take advantage of this growing industry?