Digital signage advertising is one of the most successful marketing tools you can use at your retail store, but you can’t just set it and forget it, because customers will simply ignore it after a while. Just as you need to update the content on your website frequently, you also need to update the content of your digital signage, so that it engages and interests your customers and targets your audience.
To make the most of your indoor and outdoor scrolling LED signs, you need a few different types of content that can be updated and altered to suit the time of day, your product launches or sales and to inform your customers. Here are four different types of content that are perfect for digital signage advertising.
Promotional content for digital signage
You can easily generate repeat customers by advertising upcoming launches, promotions, sales or events at your store. A digital sign lets you make quick changes to your content on the fly, saving you lots of time and giving your customers plenty of information that is helpful.
Social media feeds for digital signage
Using your indoor and outdoor scrolling LED signs to promote products using your social media feeds is a little used strategy that will put you ahead of the competition. Just about everyone uses social media and when you use these feeds on your digital signage advertising, you not only show how savvy you are, but you also engage many more customers.
Store directories for digital signage
For retail stores with multiple departments or even smaller stores with different zones, a digital store directory can be of huge assistance to customers. Some people don’t want to browse through aisle after aisle, they want to go straight to the items they need, buy them and then leave. Digital signage that displays a store directory will help this type of customer, who normally looks for overhead product signs to navigate a store, but can now easily go straight to the section they need.
To find out how digital signage advertising can increase your ROI, get a commercial signage quote today.