The LED digital signage market is bigger than ever and the future looks every bit as promising. Commercial LED signs are ideal as channel letters (custom made letters that are displayed on the exterior of buildings lit by LED), message reader boards and as large video screen displays.
The high brightness and relatively low resolution of LED signage makes them perfect for both outdoor and indoor applications. However, the future is in the growth and development of smarter technologies and in using artificial intelligence (AI) to manage personalised LED digital signage.
How can smarter technologies & AI influence commercial LED signs?
Static LED signage is all well and good, but it is the personalisation and dynamic nature of customised message reader boards where the future becomes interesting. Currently, these LED electronic message boards are used to display a variety of information to the public, both inside and on the exterior of buildings.
These computerised and programmable visual commercial LED signs are capable of storing and displaying numerous pre-set messages, which can be changed frequently, according to various marketing factors, such as the time of day, day of the week and even the weather.
This type of LED signage allows businesses to effectively communicate with passers-by or customers in a meaningful way, but these messages are realistically restricted to the average person. Whilst targeting individuals might be a few more years down the road, when it arrives, personalised LED digital signage is set to become explosive.
Imagine if you will, being able to target individual customers as they enter your store, and providing them with information on the latest product releases or special discounted items that are of interest to them, without the customer having to ask. This is the future of commercial LED signs, where personal information that the customer has given to the store, can be used to tailor messages to enhance their individual shopping experience.
All of these advances in LED signage requires smarter technologies, focusing on using AI to decide what messages and content is displayed to each individual, even updating in real time to reflect their current shopping experience.
Taking programmable commercial LED signs to the next level is an exciting prospect for all businesses. Get a commercial signage quote today and position your business in the right place to leverage these future technologies.