In today’s financial market with retailers taking a hit because shoppers are saving their dollars and not spending, one of your best strategies is to invest in custom signs. Of course, you can opt for standard signage and banners that everyone else uses, but to really stand out amongst the crowd, you need customised signs.
Benefits of custom signage and banners
Custom signs allow you to spread your brand’s message to the local community, increasing your brand’s recognition, trust and standing. Standards signage will also promote your business, but when it looks just the same as everyone else’s signs, your sign won’t stand out to passers-by and traffic, instead it will just be one of many signs that blend into the background.
This is why custom signage and banners are so important to promoting your business, because they can be designed to be colourful and innovative, reflecting your brand and really standing out from the crowd. It’s also important that your signs are designed around your logo, so the help of a good graphic designer to create a truly unique logo for your business is one of the factors that you should consider.
Tips on creating the ultimate custom signs
- Designs: Base the design of your signs on your logo and consult a good graphic designer or marketer who can think outside the box and give you ideas to craft a truly unique and attractive sign for your business.
- Colours: Always base the colour scheme for your signs on your branding and logo colours otherwise you will confuse shoppers. You want the public to instantly recognise your custom signs without even reading them – simply based on your logo and branding colours. It’s a great strategy if a shopper only has to glance at your sign to instantly recognise your brand, as this negates any problems with reading text that is too far away.
- Text: Always make the font large enough to be read at a distance, but make your logo and branding (even your business name) the main focus. The less text on your signs and banners, the easier it is to recognise your brand. Of course, you can use signs to advertise sales and promotions, but as a general rule, the less text (and the larger the fonts), the easier a sign is to read from a distance.
Why not get a commercial signage quote for custom signs today?