The growth in digital signage across Australia continues to increase with shipments of players and displays from manufacturers expected to grow by close to 10% respectively during 2017.
This growth in digital signage is across all verticals, however if we look at just the hospitality industry, the growth is closer to 20%. This is mainly due to new businesses installing signage for the first time, as well as existing users upgrading their signs.
In Brisbane, we have found that many retailers are installing digital displays in stores for the first time or even adding additional signage in stores that already use digital signage. As technology improves, we can expect to see more and more retailers upgrading their old systems and choosing to use the more advanced applications of digital signage in Australia.
One of the areas of continued growth is in dedicated digital appliances that are designed specifically to manage the displays of digital signage.
Benefits of digital appliances for managing your signage
If you are still using an old PC to manage all of your digital signage Australia, then you might want to take a look at the new dedicated digital appliances that are coming onto the market. These appliance players have proprietary firmware that has been shown to be eminently stable and you only need to update your firmware if you want to add new features.
You can also scale your digital signage quite easily using a digital player, because they can be easily integrated into the leading content management systems. This makes managing the signage for a single store just as easy as managing it for multiple stores across Australia.
Since digital appliances are designed for one purpose only and that is to manage digital signage networks, they are far less likely to fail, when compared to a PC that is designed for multiple purposes. Until recently however, digital players have only offered limited functionality to businesses, but with the new type of players coming onto the market – this is all about to change.
These new players will be fitted with market leading technology, making it even easier for retailers to manage their digital signage networks in Australia.
Get a commercial signage quote today and explore how digital signage can help your business beat the competition.