Developing a digital signage network that is scalable and sustainable over the long term takes a lot of time, effort and expertise. The first perquisite for successful digital signage in Australia is a clear set of business objectives. Without these objectives, you will simply waste a lot of time and money floundering around using digital signage advertising that’s not part of a cohesive campaign or strategy.
So if you are ready to set up a digital signage strategy for your business, here are 5 mistakes that you need to avoid.
1. Not putting together a team of experts in digital signage advertising
Just co-opting employees to cobble together your signage without a pre-determined strategy and no expertise in designing and deploying your signage is a fast step to disaster. You need a team that can work together to design your digital signage and to create a strategy that can be sustained over a period of years.
2. Moving too fast
People who are inexperienced in creating and deploying digital signage in Australia tend to move too fast with the design stage, forgetting about the deployment. Far too often we see businesses who have paid serious money for their digital signage advertising, only to call us up to ask us what to do with it! Make this mistake at your peril.
3. Not measuring your success
When digital signage is deployed, how are you going to know that it has been successful or not? Without a doubt, most businesses have a vague idea that sales have or have not increased since they started using digital signage advertising, but they have no way of actually quantifying these outcomes. At Commercial Digital Signage, we show you how to measure your success so you know whether you have a positive ROI or not.
4. Getting caught up with technology
When you are trying to quantify the success of your digital signage in Australia, you need to take your focus off the technology and quantify the impact it has on your ROI. In other words, has the deployment of the digital signage achieved your business objectives?
5. Treating digital signage advertising like wallpaper
Digital signage advertising is not a set and forget type of strategy. Your customers and audience need to see new content that is engaging and interesting, otherwise they will tune out your signage once they have seen it a few times. This is a waste of your time and money, so you need to put together a content strategy for your signage and keep it updated.
Why not get a commercial signage quote today?