As pylon sign manufacturers, our skilled graphic designers can help you to put together the perfect pylon sign or other digital signage for your business in no time at all. Essentially, there are four key steps to designing any commercial digital or LED signage, so it will pay to give each stage some serious thought, before meeting with our graphic designers.
Design the digital signage for your target audience
Understanding the demographics of your target audience, their likes and dislikes is important to every aspect of your business, and it also applies to your outdoor LED digital signage and pylon sign as well. Colours for example, make a huge difference to men and women, with women not being particular about purple and men not liking pastels. Something as simple as knowing the gender of your customers can be very important – so know your target audience.
Select the best locations for your signage
Where is the best place to locate your signage? You might have a number of choices for your pylon sign or outdoor LED digital signage, so spend some serious time weighing up the pros and cons of each position. Inside your business, you will most probably have a lot more choices, including near the POS, along aisles, overhead, along hallways or corridors and right at the entrance or exits to your building or store.
Keep the digital signage simple
This is where you can really benefit from our graphic designers, because the purpose of your signage is to engage your customers, so you don’t want it to be boring or too busy. Remember that you have to compete with people’s mobile phones, which means that your digital signage needs to be simple, but also visually engaging, something that is not always easy to achieve.
Include a CTA
Lastly, regardless of the type of signage you use, from outdoor LED digital signage, a pylon sign or indoor digital signs, you need to include some sort of Call-to-Action (CTA) to make the best use of your signage. This is the fourth stage where our graphic designers can help you to create the perfect signage for your business.
Are you ready to design the perfect digital signage for your business? Why not get a commercial signage quote today?